Summary of the IDEO Movie

Watching the IDEO movie sparked a lot of our imaginations as we started this redesign project. The process in which the IDEO designers create a product is fascinating, they are so much more relaxed and unconventional then you think they would be. They all completely unleash their creativity and that is what helps them come up with designs that none of us have thought of yet. I would love to work for the IDEO firm; it looks like a job I would be excited to wake up for every morning. I am very envious of all who work for Tim Brown (the CEO for IDEO).

WHISTLE

 

Concept Statement:

The whistle we started with is without good design. It lacks versatility, comfort, convenience, and good sound. It is useful, but we knew we could make it better. We created a new whistle that rests on the index and middle finger, making it much more comfortable and convenient. We also used interchangeable parts that click onto the top of our whistle. These pieces include a compass, stopwatch, scorekeeper, mirror, and clock. This way, sports officials have the upper hand in paying attention to the games they are taking part in. The design makes it much easier for them to access the whistle, and the interchangeable parts help keep them up to date on score and time. The whistle also works for hikers that stray from their path by using the compass. After weighing out the pros and cons of our new designs and the old design, we are glad to introduce to you the Wonder Whistle.    

Refinements

 

NIGHTLIGHT

I present to you: The Nightlight.

What makes these drawings successful and what they communicate to the viewer:

I believe these drawings are successful because of the variety; each drawing has a lot of technique and thought behind it. I hope these images communicate to the viewer that thinking outside of the box is what is going to make this project interesting. If I would've only done contour drawings and not had fun with the scribble/blind contour drawings, I think my project all together would have been dry and unoriginal. My favorite of these drawings are the scribble/cross contour because the nightlight has so many transparent lines in its design, the scribbling gave me a chance to really highlight those lines and the different faces of the nightlight. Dieter Rams says that "good design makes a product useful." I think this nightlight falls into that category because its a simple and honest design, where no part of it is useless and distracting. Under this principle Rams says that, "a product is bought to be used" which is the exact idea behind a nightlight. It is purchased to fulfill one very simple purpose, to provide light.

Objectified Film Response

The film Objectified we watched in our Monday lecture was incredible. I'll honestly say I was skeptical about being a graphic design major throughout the first week of classes, but watching this film brought my passion for design back to life. Hearing Johnathan Ive and Dieter Ram talk about what makes something have good design and the process it takes to mass produce an object made me want to be in their shoes and have their success. My absolute dream job would be to be able to design for Apple, or work in their public relations department; everything about Apple Incorporated is incredible. I learned a lot from this film, a few tings being that individuality and personality will get you noticed and that looking into the future with your designs will make the public want to buy them. Mass producing a product and making its sales successful comes from how much the public wants your object; if you design for the future, you will be successful. This film pertained to my major of graphic design because although it mostly highlighted industrial design, there were many areas that used graphic design as well. When industrial designers form their ideas, they take them to graphic designers who can put them onto the computer in order to finalize/produce the design. Overall this was a very innovative and interesting film, full of outstanding designers and ideas.