Watching the IDEO movie sparked a lot of our imaginations as we started this redesign project. The process in which the IDEO designers create a product is fascinating, they are so much more relaxed and unconventional then you think they would be. They all completely unleash their creativity and that is what helps them come up with designs that none of us have thought of yet. I would love to work for the IDEO firm; it looks like a job I would be excited to wake up for every morning. I am very envious of all who work for Tim Brown (the CEO for IDEO).
